Seguin's brands include the Seguin's Stars Foundation, which he founded in 2015 and serves as the organization for all of his charitable and community efforts across Canada and the US; the TS Merchandise Line of TS accessories and Seguin memorabilia; and his new 91 brand, which launched in 2020.
Seguin's tattoos are a visual memoir.
"It reminds me everyday of the things that are important to me. It's a part of me. I haven't really been home since I was 15, so it's nice to carry this with me every day." - TS
Tyler Seguin Breaks Down His Tattoos with GQ
"He became the face of Dallas’ new high-tempo offence and, in the process, recalibrated the expectations for his future. Superstardom beckon."
"Seguin is good for hockey because he’s exciting to watch and capable of scoring highlight-reel goals in a market we don’t associate with the game, but also because he’s not afraid to show he has fun off the ice."
"Seguin possesses a rate gift for making plays at blazing speeds, and his offensive arsenal has always been fatal with the blistering shot at his disposal.”
“Tyler is so grounded and does want to give back so much to the community is obviously refreshing and great for the kids of North Texas.”